First for Sports Retailing for independents!

SPORTFIRST® retailers are committed to providing the latest in sports footwear, apparel, equipment and lifestyle products, at very competitive prices!

SPORTFIRST® retailers also get to run their own business, remaining independent and making their own decisions. Their competitive edge comes from the fact they are part of the SPORTFIRST® group.

SPORTFIRST® retailers benefit from increased buying power and preferential trading terms with suppliers and service providers. This means SPORTFIRST® retailers are advantaged by lower operational costs, and discounted stock, and can turn these advantages into added value for their customers.

Located across Australia and promoted on a national scale, SPORTFIRST® stores are committed to providing quality product and service, SPORTFIRST® retailers continue to strengthen the brand every day.

Sell Online!

Being part of the SPORTFIRST® group means you get access to our SPORTFIRST® branded online store template, so you can start selling products online quickly, with very little setup costs!

Need more information?

If you feel your business is suited to being part of the SPORTFIRST® group, simply call Darren Lee on (03) 9888 5766 or send an email


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