Christmas Window/In-Store Display Competition

Christmas Window/In-Store Display Competition Wow! When we launched this festive competition we didn’t think we’d get this many great entries back from all over Australia. For those who missed it, in collaboration with preferred supplier, Shop for Shops, we launched a competition inviting independent retails to send a photo of the Christmas Window or In-Store … Continued

Uncommon Christmas Retail Tips

Uncommon Christmas Retail Tips Work smarter hours Christmas. A wonderful time of year where we show our friends and loved ones how much they mean to us by giving gifts. The problem is that we all need to find time in our busy lives to gather ideas and go looking for that ideal gift. You … Continued

Your Retail Summer Checklist

Your Retail Summer Checklist Summer is a great time of year for Australian’s. We’re out and about in thongs, wearing dresses, shorts and shirts, moods are high, weather is great, we’re socialising with each other and generally in a better frame of mind about life. Naturally, as retailers, you are going to want to get your … Continued

How a broken shoe and $106 reached over 17,000 people!

Getting the attention of your target market is the holy grail of retail. Faced with the challenge of communicating yet another sale, Shaun from SPORTFIRST Ellenbrook was determined to not let his message be a whisper anymore. With a Facebook page activity fairly static  Shaun spoke with the FrontLine team about how to break through the … Continued

FrontLine: New Teams, Many New Ideas!

FrontLine has enjoyed a “strong year” with its brands SPORTFIRST and blue sky Outdoor Experts growing well, reports senior manager Casandra Bodie. “One element alone of the members’ package – that of independence while still receiving support – is proving a bigger seller with every year that passes, ” she says…Read More. Article published on … Continued

Reaching New Heights at Sports Range Day!

FrontLine were excited to present the buying event “designed for members” over the last weekend in July. With 35 of the relevant suppliers displaying within the heart of Melbourne’s sport precinct it gave independent sports retailers the chance to catch up on new technologies, innovations & trends as well as catch up with each other. Stores … Continued

Create a Community Event! (not just a sale!)

Every business wants to be remembered, but it takes a great business to cement itself as part of the community! SPORTFIRST Hervey Bay did just that, when on a bleak and dreary day in April they proved a highlight. By focusing on engaging the local community, owner/operators Dale & Nicky were able to connect with … Continued

Skechers Out Perform at Fun Run!

We recently spoke with Stacey Billerwell from Skechers Australia about the “Brazilian Butterfly, Queen of the Lake run” and this is what she had to say.   On Sunday the 10th February, in the wee hours of the morning, the Skechers team are out at Albert Park Lake for the Brazilian Butterfly Queen of the … Continued

Sponsorship success for Skechers

I recently spoke with Skechers regarding their involvement with the XOSIZE tri series and this is what they had to say. As you may be aware, Skechers is sponsoring the XOSIZE tri series – a triathlon series which comprises of five races over five months. Last Sunday saw the first of the race series at … Continued


I met up with Stacey Billerwell from Skechers this week and this is their latest news.   It has been a big 20th year for Skechers so far, after the exciting announcement of Sophie Falkiner as the face of Skechers Australia, we are privileged to reveal the new Skechers Performance* ambassador is the uber talented … Continued

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