Retail buying event

FAB Event is Australia’s premier retail buying event for the fashion and textiles industry. This retail buying event is held in Melbourne, presented by FrontLine Stores and supported by industry leaders including The Australian Retailers Association and Associated Retailers Limited. Registration is free and open to all Aussie retailers.

Don’t miss out on all the great opportunities available to assist you in building your business and sales while also supporting the retail industry.

In a time of difficult trading conditions for many Aussie retailers, events like FAB Event aim to support store owners by saving them time and money as well providing a great forum for education, networking and exchanging ideas.

The event aims to assist Aussie retailers by:

  • Showcasing FULL ranges from selected FrontLine Preferred Suppliers, some of whom may never visit your store – showing you MORE
  • Condensing your buying period – saving you TIME
  • Providing valuable insights on top-selling lines and marketing opportunities from company majors – giving you KNOWLEDGE
  • Offering FrontLine member specials – giving you more MARGIN
  • Offering networking opportunities, seminars, door prizes and MORE

The FAB Event Team is working hard on many new initiatives, including:

  • Short, educational info-sessions on trends, succession-planning, visual merchandising, renegotiating retail leases, and digital opportunities.
  • Brand new GIFTWARE solutions designed to increase add-on sales – especially at Christmas

…all under one roof in a friendly, networking environment.


 REGISTER to attend fabevent TODAY


The FAB Event Preview Guide is now available

Once again, we have a jam-packed event planned for August, with hundreds of suppliers, plenty to learn and some big name brands headlining the event. Have a flick through the preview guide to get a gauge of what you can expect from FAB Event.

What you’ll find in the Preview Guide

  • HEADLINERS – Information about the headline brands for this event.
  • FLOOR PLAN – We have a new layout for the event this August, designed for your ease. Make it even easier to find what you’re looking for with the floor map.
  • FEATURED EXHIBITORS – We have some new brands and exciting offers. Read a bit about the featured suppliers in each department.
  • FLO RETAIL – FrontLine’s exciting new digital brand will be soft-launched at the event this August. Read more in the preview guide.
  • INFORMATION SESSIONS – Check out who will be speaking at the event.




To all Independent Aussie retailers, we hope you can join us this August and benefit from everything FAB Event has to offer!

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