FrontLine is Australia’s most successful retail group,
with over 800 independent retail members.

FrontLine’s main objective is to provide a competitive business advantage,
through the collective association of its members.

Frontline is owned by independent retailers, who trade in such
diverse businesses as:

• MENSWEAR
• LADIESWEAR
• CHILDRENSWEAR
• HOMEWARES
• MANCHESTER
• FOOTWEAR
• OUTDOORS
• SPORTS
• FISHING
• CAMPING
• BICYCLES
• BEDDING AND FURNITURE

The stores vary from small boutiques to significant department stores.

There are preferential discount arrangements in place with over 500 suppliers,
including the majority of national brands in all the categories.
The FrontLine Management team provide a conduit between the member stores
and suppliers – providing savings and convenience to both. FrontLine is an unlisted
public company – limited by the guarantee of the members.