FrontLine’s main objective is to provide RETAILERS and SUPPLIERS with a competitive business advantage, achieved through the collective association of FrontLine's members. Frontline is owned by independent retailers, who trade in such diverse businesses as
The stores vary from small boutiques to significant department stores. FrontLine assists all members to achieve a better way of doing business, including consolidating accounts & invoices and delivers significant savings on the most basic of business costs. There are also preferential discount arrangements in place with over 500 suppliers, including the majority of national brands in all the categories.The FrontLine Management team provide a conduit between the member stores and suppliers – providing savings and convenience to both.
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In 2009, FrontLine acquired the holySheet! chain of stores, with plans to take its branding and administration into a new era of retailing.
Following extensive negotiations in November / December 2008 between FrontLine, National Australia Bank and ANZ.
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